Tuesday, December 18, 2007

Back to Basics: SEO Tip #1-- Begin with the End in Mind

I remember reading Stephen Covey's best selling book: "7 Habits of Highly Effective People" If you're also familiar with it, the 2nd habit is Begin with the End in Mind. This holds very true in Search Engine Optimization.

Most web developers or site owners think of SEO only after creating or finishing/launching a website. By then, they would have lost a lot of SEO time and may have to repeat a lot of efforts in the end.

So Tip #1 Begin SEO simultaneously with your website.

It starts with your choice of domain name. Striking a balance with keywords and branding in your domain name is key factor. Although some may say that domain names only have a small factor in search engines algorithm, when those small factors stack up they can be a big thing!

The next one is your web site navigation structure. Some search engines do not crawl two to three levels of a website. So unless you employ some SEO techniques some of your web pages may be left out. The best way to have all your site's pages indexed is to create a site map for your site.

I'll discuss more about site map in my next post.

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