Sunday, November 11, 2007

Does my business really need a website?

When asked about such question I always answer: of course! Even if your business is not into selling products or services online, having a web site will not hurt. What most people don't realize is that the internet is always available, 24 hours a day, 7 days a week, 4 weeks a month, get the picture? never sleeps!

Taking away online shopping services, let me list down a few features why your business will need one:

  1. Provides 24 hours marketing tool. It can act as an online brochure, a catalog, a promotional media for an event or activity. Published it and its always there (Ok..that depends on the reliability of your web host provider). Plan and created properly, your website can reduce cost on your marketing budget. And as they say in business: a penny saved is a penny earned.
  2. Widen the reach of your market. The internet knows no boundaries. Once its published, your web site can be seen and accessed around the world. Now, who wouldn't like that?
  3. Promotes modern image of your company or business. A properly designed site can boost your corporate identity. In addition, placing information regarding your business' achievements, awards, or a link to a press release in your site can enhance your image as an industry leader in your field.
  4. Enhances customer support. Aside from providing contact information, your site can place support information regarding a product or service. This can be an online manual, user guides, etc. It can contain a service bulletin board or forum where other users can interact and provide tips, reviews, etc.
  5. It can gather contacts and build leads. Your site can also collect information about your visitors. You can ask for their email address or let them subscribe to an online newsletter where you can further market information regarding your products or services.

As you can see, having a web presence can surely benefit your business. However, having one doesn't necessarily translate to business success. You still have to work hard on many aspects to get it done. That's the way it is.

So does YOUR BUSINESS NEED a website?